We’ve entertained thousands of fans in sport and fitness and collaborated with some of the best talent around.
Want to see us in action?
Take a look at some of our previous events here.
Ahead of the 2020 Super Bowl we hosted a warm up party with two of the biggest names in UK for NFL - Jason Bell and Osi Umenyiora. The guys provided lots of insight and stories plus of course their predictions for the game. We debated (and argued) about who deserves to be in the top 10 Quarterback’s list, Jason and Osi had an impromptu down a pint challenge and Osi treated all of our fans to a free pint!
Of course, no NFL event is complete without a round of ‘chuck it in the bucket’ which our audience competed in and we had a very cool pop-up stall from the National Vintage League.
Hosted by Reshmin Chowdhury and starring former England and Chelsea footballer Claire Rafferty, footballer and musician Chelcee Grimes and football presenter Ben Haines.
Ahead of the England vs Germany game at a sold out Wembley the next day, we brought fans of women’s football together under one roof to celebrate the sport.
We discussed the future of the women’s game, predictions for the game and got the audience involved with ‘the top 10 England players’.
We had a table football tournament hosted by Mollie and Rosie Kmita alongside a ‘kick the bottle in the bin’ challenge for the chance to win some pretty cool prizes.
Hosted by Fleur East and starring presenter Vogue Williams, comedian Ivo Graham and 800m adidas runner Markhim Lonsdale.
Ahead of the adidas City Run we brought running fans together for a night of entertainment and fun. Our panel show featured top tips around running with our audience helping us decide the top 10 running tracks to get you motivated- all played out by our resident DJ Melody Kane.
We then took the party to the streets with a 5k run around Shoreditch for everyone to try their gifted pair of Ultra Boost trainers.
Hosted by Nick Bright and starring former boxer David Haye, boxing pundit Steve Bunce, boxing journalist Brooke Streatfield and comedian Darren Harriott.
Ahead of the Joshua V Povetkin fight we held the ultimate warm up party looking ahead to the fight, talking all things boxing and comprised a list of our top 10 British boxers of all time, with some arguing and disagreements along the way! Fleur East also joined us on the decks to get the party started!
Hosted by Nick Bright and starring former San Diego Chargers player Shawne ‘Lights Out’ Merriman, Premier League Goalkeeper Asmir Begovic and US comedian Alex Edelman.
On the night of the big game we entertained fans with NFL chat, special games and Shawne provided insight and stories from the sport. The party carried on early into the morning as we all watched the Eagles steal the win whilst sipping Rebel Yell cocktails and eating chicken wings!
Hosted by Charlie Webster and starring 6 x Ironman World Champion Dave Scott and Triathlete and presenter Gethin Jones.
To celebrate the 2019 Ironman World Championship we created an exciting night of entertainment for Triathlete and Ironman fans. Our audience got up close and personal with Dave, a legend in the sport who offered insight and advice into training, competing and what it takes to become and endurance athlete.
With a brand new pair of Hoka’s on everyone’s feet we took the fans out into Shoreditch for a training and stretch session led by Dave. A proper once in a lifetime moment for everyone involved.
Dan Hanzus, Marc Sessler, Chris Wesseling, Gregg Rosenthal and of course Ricky Hollywood, hosts of the popular NFL show joined us for an unforgettable night in London.
After a live recording of their podcast in front of an intimate audience the guys stayed around to chat to their fans whilst drinking beer and special curated cocktails made in their honour.
With tickets selling out in 2 minutes this was THE NFL event of the year! We can’t wait to have them back soon and do it all again.
Hosted by Eastenders actor and boxing fan Jake Wood and former boxer Spencer Oliver. Whilst we may not be able to meet in person, we're still here for the fans!
We partnered with Pound for Pound podcast (hosted by Eastenders actor and boxing fan Jake Wood and former boxer Spencer Wood) to celebrate the world of boxing in the lead up to the Joshua V Pulev fight. Over a virtual meet up we had an incredible list of guests join us including Tony Bellew, Ray Winstone, Carl Froch, Adam Smith, Kell Brook, Johnny Nelson and Ant Middleton.
Hundreds of fans connected with us on the night and were entertained by stories and insights from the people who know it best. We had fans asking questions, voting on the outcome of the fight and helping us decide who the top boxers of all time are.
The guys all loved being involved and have promised to join us for a live ‘in person’ version in 2021 - we’ll keep you posted!
Hosted by AJ Odudu and starring Fleur East, Dr Zoe Williams, Rhiannon Lambert, Dr Amal Hassan and Eilish McColgan.
To celebrate the launch of the new Asics ‘Women’s Sakura collection’ we hosted an evening of movement and well-being, giving everyone some much needed ‘me time’ during lockdown.
Live from the Equinox gym, Bishopsgate London, Sandy Wasserbach, Equinox Master Trainer took the audience through a 30 min workout accompanied by an energising Defected Records playlist.
Once everyone had worked up a sweat AJ chatted to our expert panel covering topics on cycle syncing, busting nutrition myths, running tips and the science behind why exercise is so good for your mental health.
Five lucky winners also won a goodie box containing a pair of the new Gel Nimbus 23 trainers at the end of the night.