TRAIL WITH HATTIE

NIKE, sportsshoes.com

WORN TO BE WILD

In partnership with SportShoes.com, Nike set out to create an inspiring, authentic experience to launch the Wildhorse 10 trail running shoes, designed to carry women through any terrain, in any weather.

Recognising that trail running can feel intimidating and inaccessible for many women, we built an experience around ambassador Hattie Pearson. Having transformed her own fitness through trail running, Hattie’s mission to inspire more women to explore the sport made her the perfect host.

The day began with a panel talk featuring Hattie, trail runner Eleana Matos and GBR triathlete Katie Halligan. Together, they shared their personal journeys while offering practical guidance on kit, training, safety, and the unique benefits of running in nature.

Guests then laced up a gifted pair of Nike Wildhorse 10s and hit the trails. Each participant also received a bespoke T-shirt designed by artist Emma Evans, with the opportunity to spray-paint their own affirmations, creating a personal and powerful statement to wear on the run.

Post-run, the focus turned inward as mindset coach Amira Mansour (AKA The Communication Expert), led an empowering workshop on embracing fear, setting meaningful goals, and building confidence.

The result was a truly holistic event, blending movement, creativity, and mindset in a way that left every attendee feeling stronger, more inspired, and connected to themselves and those around them.

“This was the best event I’ve ever attended—I left feeling so inspired and empowered. I’m not usually a runner, but being in nature was exhilarating and meeting like-minded women was amazing. Amira’s session was eye-opening, helping me understand my fears and how they hold me back. Thank you Nike, Sportsshoes and Underground Fan Club for an incredible experience.”

Sara, attendee