London Marathon Shakeout

Nike London | SPORTSSHOES

On the eve of the London Marathon, Nike Running & Sportsshoes partnered with Underground Fan Club to create a shakeout experience that captured the energy and anticipation of one of the biggest weekends in the running calendar.

Hosted at the House of Sportsshoes, the event brought together hundreds of runners from across the UK for a morning designed to fuel both body and mindset ahead of the most iconic marathons. Led by Lloyd Kempson and Tashi Skervin-Clarke, the shakeout run moved through East London alongside one of the sport’s greatest icons, Sir Mo Farah, turning an ordinary morning 5K into a moment the community won’t forget.

Alongside the run, we invited attendees into an exclusive workshop exploring mindset and motivation led by Amira aka The Communication Expert. We also had a panel conversation hosted by Hattie Pearson, speaking to Sir Mo Farah, alongside Calli Hauger-Thackery, Innes FitzGerald and Joe Wigfield, creating an honest discussion around the pressure, confidence and race performance.

Fuelled by Maurten throughout, we brought together elite athletes, everyday runners and the wider London community into one shared space.

By the end of the morning, the space was buzzing, hundreds had shown up and for a few hours before marathon weekend began, the running community moved as one.


“I can’t believe we got to run and hear from Sir Mo Farah, what an opportunity. And the panel with him and other talent telling us about their motivations was inspiring. This was one of my most memorable weekends in a while!”

Josh- Guest

Previous
Previous

Match Days Together with Guinness

Next
Next

New Balance Fast Supper